Check out Snow Fall, a New York Times Magazine online article. Great use of HTML5/CSS3/jQuery, and a nice, clean, simple design.
Make sure to interact with the photos. And there are several chapters to view (accessible via the top nav and at end of each story).
I love how they are translating the magazine app feel onto a website. We’re going to see a lot more of this. Much easier than apps – for both consumer and producer.
And better yet, here is the case study – a Q&A with the New York Times team themselves.