I’m not a fan of SEO tricks. I come across a lot companies not willing to embrace the concept of good content; instead gullibly grasping on to SEO tricks as a proverbial magic bullet. Whether it is ignorance or faith, it becomes a tiger chasing its tail. But there are some sensible, reasonable things that one can do that don’t resort to unethical trickery.
Site maps are a great tool that are often overlooked. It took me a while before I started appreciating them . I’ve come to recognize their benefit.
They provide a great and efficient way of having your website indexed by Google, Yahoo!, and Bing.
It is well worth the effort.
Here is a good link with all of the tools needed: http://www.smart-it-consulting.com/article.htm?node=154&page=83
and here is a good series of “how-tos”: http://www.smart-it-consulting.com/article.htm?node=133
And then, finally, you’ll need to log in to Google’s Webmaster Tools and submit your site map. You’ll want to toggle Yahoo! and Bing, also.
I do this for all of my sites that I build. It gives me great feedback.